I love advertising. I really do. Well done advertising, with a good story, nice characters, does much more than only promote a product. Can entertain, amuse, thrill. Can be art. And, after all, is promoting a product.
But the truth is that most of the current advertising lack of art. It’s repeated until exhaustion and raises the usual clichés. Example? Just one: All families have two children, a boy and a girl.
Want to check these clichés? “This Is a Generic Brand Video” got them all.
That’s why is a great and brilliant piece. It’s art. It even sells a product.